Understanding media audience: Rationale for media multitasking and multiple media use behaviors

F. Tokan, E. Koivisto, P. Mattila

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationGlobal Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
PublisherKorean Academy of Marketing Science (KAMS)
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication

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