Projects per year
Abstract
All publicity is good publicity? Perhaps not. In recent years, multiple local and global fashion brands have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism.
Understanding Fashion Scandals is the first book to explore this changing landscape of contemporary fashion through case studies showing how 'shock value' lost its currency. The book focuses on the changes since the late-1970s and early 1980s, when brands like Calvin Klein and Benetton first used controversy as a promotional tool to build their brand identity, to the contemporary industry where avoiding social media backlash is critical to survival.
Analyzing the tactics brands including Burberry, Dior, Dolce & Gabbana and Prada adopt to avoid or mitigate scandals, Vänskä and Gurova map the fashion industry's journey towards cultural sustainability.
Understanding Fashion Scandals is the first book to explore this changing landscape of contemporary fashion through case studies showing how 'shock value' lost its currency. The book focuses on the changes since the late-1970s and early 1980s, when brands like Calvin Klein and Benetton first used controversy as a promotional tool to build their brand identity, to the contemporary industry where avoiding social media backlash is critical to survival.
Analyzing the tactics brands including Burberry, Dior, Dolce & Gabbana and Prada adopt to avoid or mitigate scandals, Vänskä and Gurova map the fashion industry's journey towards cultural sustainability.
| Original language | English |
|---|---|
| Place of Publication | London |
| Publisher | Bloomsbury Publishing |
| Number of pages | 248 |
| ISBN (Electronic) | 978-1-3502-4895-3, 978-1-3502-4894-6, 978-1-3502-4893-9 |
| ISBN (Print) | 978-1-3502-4896-0, 978-1-3502-4897-7 |
| DOIs | |
| Publication status | Published - 28 Dec 2023 |
| MoE publication type | C1 Book |
Keywords
- fashion studies
- fashion brands
- fashion industry
- fashion scandal
- diversity
- gender studies
- race
- racism
- inclusivity
Field of art
- Design
Access to Document
Fingerprint
Dive into the research topics of 'Understanding fashion scandals : Social Media, Identity, and Globalization'. Together they form a unique fingerprint.Projects
- 1 Finished
-
-: Intimacy in Data-Driven Culture
Vänskä, A. (Principal investigator), Särmäkari, N. (Project Member), Hokka, J. (Project Member), Turunen, L. L. M. (Project Member) & Särmäkari, N. (Project Member)
01/06/2019 → 28/02/2023
Project: Academy of Finland: Strategic research funding