Työntekijät brändikokemusten muotoilijoiksi

Translated title of the contribution: Employees as brand experience designers

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Translated title of the contribution	Employees as brand experience designers
Original language	Finnish
Title of host publication	Henkilöstön ja asiakkaiden brändikokemus uudistumisen voimavarana
Editors	Inka Lappalainen, Merja Airola
Publisher	VTT Technical Research Centre of Finland
Pages	18-21
Number of pages	4
ISBN (Electronic)	978-951-38-8611-0
Publication status	Published - 2017
MoE publication type	D2 Article in a professional research book (incl. an introduction by the editor)

Access to Document

@inbook{ec7d36cbe4e34295bad147f2945b6aaa,

title = "Ty{\"o}ntekij{\"a}t br{\"a}ndikokemusten muotoilijoiksi",

author = "Virpi Roto",

year = "2017",

language = "Suomi",

pages = "18--21",

editor = "Inka Lappalainen and Merja Airola",

booktitle = "Henkil{\"o}st{\"o}n ja asiakkaiden br{\"a}ndikokemus uudistumisen voimavarana",

publisher = "VTT Technical Research Centre of Finland",

address = "Suomi",

}