Two sides of a coin: connecting corporate brand heritage to consumers' corporate image heritage

Anne Rindell, Fernando Pinto da Silva Santos, Ana Pinto de Lima

Research output: Contribution to journal › Article › Scientific › peer-review

27 Citations (Scopus)

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title = "Two sides of a coin: connecting corporate brand heritage to consumers' corporate image heritage",

author = "Anne Rindell and {Pinto da Silva Santos}, Fernando and {Pinto de Lima}, Ana",

year = "2015",

doi = "10.1057/bm.2015.20",

language = "English",

volume = "22",

pages = "467--484",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan Ltd.",

number = "5",

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T1 - Two sides of a coin: connecting corporate brand heritage to consumers' corporate image heritage

AU - Rindell, Anne

AU - Pinto da Silva Santos, Fernando

AU - Pinto de Lima, Ana

PY - 2015

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JO - Journal of Brand Management

JF - Journal of Brand Management

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