Original language | English |
---|---|
Pages (from-to) | 467-484 |
Journal | Journal of Brand Management |
Volume | 22 |
Issue number | 5 |
DOIs | |
Publication status | Published - 2015 |
MoE publication type | A1 Journal article-refereed |
Two sides of a coin: connecting corporate brand heritage to consumers' corporate image heritage
Anne Rindell, Fernando Pinto da Silva Santos, Ana Pinto de Lima
Research output: Contribution to journal › Article › Scientific › peer-review
35
Citations
(Scopus)