Two sides of a coin: connecting corporate brand heritage to consumers' corporate image heritage

Anne Rindell, Fernando Pinto da Silva Santos, Ana Pinto de Lima

Research output: Contribution to journal › Article › Scientific › peer-review

35 Citations (Scopus)

Access to Document

@article{4e780fe5e9b74185ae7a0794927c8e9b,

title = "Two sides of a coin: connecting corporate brand heritage to consumers' corporate image heritage",

author = "Anne Rindell and {Pinto da Silva Santos}, Fernando and {Pinto de Lima}, Ana",

year = "2015",

doi = "10.1057/bm.2015.20",

language = "English",

volume = "22",

pages = "467--484",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "PALGRAVE MACMILLAN",

number = "5",

}

TY - JOUR

T1 - Two sides of a coin: connecting corporate brand heritage to consumers' corporate image heritage

AU - Rindell, Anne

AU - Pinto da Silva Santos, Fernando

AU - Pinto de Lima, Ana

PY - 2015

Y1 - 2015

UR - http://dx.doi.org/10.1057/bm.2015.20

U2 - 10.1057/bm.2015.20

DO - 10.1057/bm.2015.20

M3 - Article

VL - 22

SP - 467

EP - 484

JO - Journal of Brand Management

JF - Journal of Brand Management

SN - 1350-231X

IS - 5

ER -