Two sides of a coin: connecting corporate brand heritage to consumers' corporate image heritage

Anne Rindell, Fernando Pinto da Silva Santos, Ana Pinto de Lima

Research output: Contribution to journalArticleScientificpeer-review

43 Citations (Scopus)
Original languageEnglish
Pages (from-to)467-484
JournalJournal of Brand Management
Issue number5
Publication statusPublished - 2015
MoE publication typeA1 Journal article-refereed

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