Tuotemuotoilu brandin strategisen identiteetin tukena

Toni-Matti Karjalainen

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationDesign Management - Yrityskuvan johtaminen
Place of PublicationKouvola
PublisherKymidesign
Pages80-89
ISBN (Print)952-5214-40-0
Publication statusPublished - 2004
MoE publication typeA3 Part of a book or another research book

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