Trust, social presence and customer loyalty in social virtual worlds

M. Mäntymäki, J. Salo

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

10 Citations (Scopus)
Original languageEnglish
Title of host publication23rd Bled eConference, Bled, Slovenia, 20-23 June, 2010
Pages49-64
Publication statusPublished - 2010
MoE publication typeA4 Article in a conference publication

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