Trust and commitment in social networking - Lessons learned from two empirical studies

Mika Westerlund, Risto Rajala, Katri Nykänen, Timo Järvensivu

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationIMP 25th Conference, Marseille, France, 3-5 September, 2009
PublisherIndustrial Marketing and Purchasing Group (IMP)
Publication statusPublished - 2009
MoE publication typeA4 Article in a conference publication

Cite this

Westerlund, M., Rajala, R., Nykänen, K., & Järvensivu, T. (2009). Trust and commitment in social networking - Lessons learned from two empirical studies. In IMP 25th Conference, Marseille, France, 3-5 September, 2009 Industrial Marketing and Purchasing Group (IMP).