Trust and commitment in social networking - Lessons learned from two empirical studies

Mika Westerlund, Risto Rajala, Katri Nykänen, Timo Järvensivu

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	IMP 25th Conference, Marseille, France, 3-5 September, 2009
Publisher	Industrial Marketing and Purchasing Group (IMP)
Publication status	Published - 2009
MoE publication type	A4 Conference publication

Cite this

@inproceedings{04d6a1220fb8405a92eeffd0ad7a7fe5,

title = "Trust and commitment in social networking - Lessons learned from two empirical studies",

author = "Mika Westerlund and Risto Rajala and Katri Nyk{\"a}nen and Timo J{\"a}rvensivu",

year = "2009",

language = "English",

booktitle = "IMP 25th Conference, Marseille, France, 3-5 September, 2009",

publisher = "Industrial Marketing and Purchasing Group (IMP)",

}

Trust and commitment in social networking - Lessons learned from two empirical studies. / Westerlund, Mika; Rajala, Risto; Nykänen, Katri et al.
IMP 25th Conference, Marseille, France, 3-5 September, 2009. Industrial Marketing and Purchasing Group (IMP), 2009.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - Trust and commitment in social networking - Lessons learned from two empirical studies

AU - Westerlund, Mika

AU - Rajala, Risto

AU - Nykänen, Katri

AU - Järvensivu, Timo

PY - 2009

Y1 - 2009

UR - http://www.impgroup.org/paper_view.php?viewPaper=7357

M3 - Conference article in proceedings

BT - IMP 25th Conference, Marseille, France, 3-5 September, 2009

PB - Industrial Marketing and Purchasing Group (IMP)

ER -