Tribal retailing spectacle: Insights from a pop-up consumption carnival

Joel Hietanen, Pekka Mattila, Antti Sihvonen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationGlobal Marketing Conference, Singapore, July 15-18, 2014
PublisherGlobal Alliance of Marketing & Management Associations
Pages799-813
Publication statusPublished - 2014
MoE publication typeA4 Article in a conference publication

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