Trends in global segmentation and their impact on dynamic capabilities and competitive advantage: A shift way from global integration and national adapatation

Jody Wren, Mika Gabrielsson, Peter Gabrielsson

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEIBA 33rd European International Business Academy Annual Conference, Catania, Italy, 13-15 December, 2007
PublisherEuropean International Business Academy (EIBA)
Publication statusPublished - 2007
MoE publication typeA4 Article in a conference publication

Cite this

Wren, J., Gabrielsson, M., & Gabrielsson, P. (2007). Trends in global segmentation and their impact on dynamic capabilities and competitive advantage: A shift way from global integration and national adapatation. In EIBA 33rd European International Business Academy Annual Conference, Catania, Italy, 13-15 December, 2007 European International Business Academy (EIBA).