Transforming homo economicus into homo ludens: a field experiment on gamification in a utilitarian peer-to-peer trading service

Juho Hamari

Research output: Contribution to journal › Article › Scientific › peer-review

453 Citations (Scopus)

Original language	English
Pages (from-to)	236-245
Journal	ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
Volume	12
Issue number	4
DOIs	https://doi.org/10.1016/j.elerap.2013.01.004
Publication status	Published - 2013
MoE publication type	A1 Journal article-refereed

Access to Document

@article{4391291be7424cf7bec869b4641ad078,

title = "Transforming homo economicus into homo ludens: a field experiment on gamification in a utilitarian peer-to-peer trading service",

author = "Juho Hamari",

year = "2013",

doi = "10.1016/j.elerap.2013.01.004",

language = "English",

volume = "12",

pages = "236--245",

journal = "ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS",

issn = "1567-4223",

publisher = "Elsevier",

number = "4",

}

TY - JOUR

T1 - Transforming homo economicus into homo ludens: a field experiment on gamification in a utilitarian peer-to-peer trading service

AU - Hamari, Juho

PY - 2013

Y1 - 2013

U2 - 10.1016/j.elerap.2013.01.004

DO - 10.1016/j.elerap.2013.01.004

M3 - Article

VL - 12

SP - 236

EP - 245

JO - ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS

JF - ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS

SN - 1567-4223

IS - 4

ER -