Original language | English |
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Pages (from-to) | 236-245 |
Journal | ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS |
Volume | 12 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2013 |
MoE publication type | A1 Journal article-refereed |
Transforming homo economicus into homo ludens: a field experiment on gamification in a utilitarian peer-to-peer trading service
Juho Hamari
Research output: Contribution to journal › Article › Scientific › peer-review