Transforming homo economicus into homo ludens: a field experiment on gamification in a utilitarian peer-to-peer trading service

Juho Hamari

Research output: Contribution to journalArticleScientificpeer-review

342 Citations (Scopus)
Original languageEnglish
Pages (from-to)236-245
JournalELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
Volume12
Issue number4
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article-refereed

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