Transforming homo economicus into homo ludens: a field experiment on gamification in a utilitarian peer-to-peer trading service

Juho Hamari

Research output: Contribution to journal › Article › Scientific › peer-review

410 Citations (Scopus)

Original language	English
Pages (from-to)	236-245
Journal	ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
Volume	12
Issue number	4
DOIs	https://doi.org/10.1016/j.elerap.2013.01.004
Publication status	Published - 2013
MoE publication type	A1 Journal article-refereed

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JO - ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS

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