Transforming from materials provider to project marketer in the international construction industry

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	ANZMAC Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008
Editors	D. Spanjaard, S. Denize, N. Sharma
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
ISBN (Print)	1863081445
Publication status	Published - 2008
MoE publication type	A4 Conference publication

Cite this

Pöntiskoski, E., Hietanen, J., Aspara, J., Rokka, J., Westerlund, M., & Parvinen, P. (2008). Transforming from materials provider to project marketer in the international construction industry. In D. Spanjaard, S. Denize, & N. Sharma (Eds.), ANZMAC Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008 Australian and New Zealand Marketing Academy (ANZMAC).

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title = "Transforming from materials provider to project marketer in the international construction industry",

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Pöntiskoski, E, Hietanen, J, Aspara, J, Rokka, J, Westerlund, M & Parvinen, P 2008, Transforming from materials provider to project marketer in the international construction industry. in D Spanjaard, S Denize & N Sharma (eds), ANZMAC Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008. Australian and New Zealand Marketing Academy (ANZMAC).

Transforming from materials provider to project marketer in the international construction industry. / Pöntiskoski, E.; Hietanen, J.; Aspara, J. et al.
ANZMAC Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008. ed. / D. Spanjaard; S. Denize; N. Sharma. Australian and New Zealand Marketing Academy (ANZMAC), 2008.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - Transforming from materials provider to project marketer in the international construction industry

AU - Pöntiskoski, E.

AU - Hietanen, J.

AU - Aspara, J.

AU - Rokka, J.

AU - Westerlund, M.

AU - Parvinen, P.

PY - 2008

Y1 - 2008

M3 - Conference article in proceedings

SN - 1863081445

BT - ANZMAC Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008

A2 - Spanjaard, D.

A2 - Denize, S.

A2 - Sharma, N.

PB - Australian and New Zealand Marketing Academy (ANZMAC)

ER -

Pöntiskoski E, Hietanen J, Aspara J, Rokka J, Westerlund M, Parvinen P. Transforming from materials provider to project marketer in the international construction industry. In Spanjaard D, Denize S, Sharma N, editors, ANZMAC Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008. Australian and New Zealand Marketing Academy (ANZMAC). 2008