Towards transmedia innovation: an empirical analysis of a multiplatform format

Annika Wiklund-Engblom, Seppo Leminen, Mika Westerlund, Simon Staffans, Michaela Esch, Risto Rajala

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationCrossmedia innovations : texts, markets, institutions
EditorsIndrek Ibrus
Place of PublicationFrankfurt am Main
PublisherPeter Lang
ISBN (Print)978-3-631-62228-5
Publication statusPublished - 2012
MoE publication typeA3 Part of a book or another research book

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