Towards transmedia innovation: an empirical analysis of a multiplatform format

Annika Wiklund-Engblom, Seppo Leminen, Mika Westerlund, Simon Staffans, Michaela Esch, Risto Rajala

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Crossmedia innovations : texts, markets, institutions
Editors	Indrek Ibrus
Place of Publication	Frankfurt am Main
Publisher	Peter Lang
Pages	179-198
ISBN (Print)	978-3-631-62228-5
Publication status	Published - 2012
MoE publication type	A3 Book section, Chapters in research books

Cite this

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title = "Towards transmedia innovation: an empirical analysis of a multiplatform format",

author = "Annika Wiklund-Engblom and Seppo Leminen and Mika Westerlund and Simon Staffans and Michaela Esch and Risto Rajala",

year = "2012",

language = "English",

isbn = "978-3-631-62228-5",

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editor = "Indrek Ibrus",

booktitle = "Crossmedia innovations : texts, markets, institutions",

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Towards transmedia innovation: an empirical analysis of a multiplatform format. / Wiklund-Engblom, Annika; Leminen, Seppo; Westerlund, Mika et al.
Crossmedia innovations : texts, markets, institutions. ed. / Indrek Ibrus. Frankfurt am Main: Peter Lang, 2012. p. 179-198.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - Towards transmedia innovation: an empirical analysis of a multiplatform format

AU - Wiklund-Engblom, Annika

AU - Leminen, Seppo

AU - Westerlund, Mika

AU - Staffans, Simon

AU - Esch, Michaela

AU - Rajala, Risto

PY - 2012

Y1 - 2012

M3 - Chapter

SN - 978-3-631-62228-5

SP - 179

EP - 198

BT - Crossmedia innovations : texts, markets, institutions

A2 - Ibrus, Indrek

PB - Peter Lang

CY - Frankfurt am Main

ER -