Towards transmedia innovation: an empirical analysis of a multiplatform format

Annika Wiklund-Engblom, Seppo Leminen, Mika Westerlund, Simon Staffans, Michaela Esch, Risto Rajala

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationCrossmedia innovations : texts, markets, institutions
EditorsIndrek Ibrus
Place of PublicationFrankfurt am Main
PublisherPeter Lang
Pages179-198
ISBN (Print)978-3-631-62228-5
Publication statusPublished - 2012
MoE publication typeA3 Part of a book or another research book

Cite this

Wiklund-Engblom, A., Leminen, S., Westerlund, M., Staffans, S., Esch, M., & Rajala, R. (2012). Towards transmedia innovation: an empirical analysis of a multiplatform format. In I. Ibrus (Ed.), Crossmedia innovations : texts, markets, institutions (pp. 179-198). Frankfurt am Main: Peter Lang.