Towards an evolutionary theory of competitive actions

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012
Publisher	American Marketing Association
Publication status	Published - 2012
MoE publication type	A4 Conference publication

Cite this

@inproceedings{2a7e99e148b64d0b8d6cf53fd19e761e,

title = "Towards an evolutionary theory of competitive actions",

author = "Jukka Luoma and Jaakko Aspara and Henrikki Tikkanen",

year = "2012",

language = "English",

booktitle = "American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012",

publisher = "American Marketing Association",

address = "United States",

}

Towards an evolutionary theory of competitive actions. / Luoma, Jukka ; Aspara, Jaakko ; Tikkanen, Henrikki.
American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012. American Marketing Association, 2012.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review