Towards an evolutionary theory of competitive actions

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAmerican Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012
PublisherAmerican Marketing Association (AMA)
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication

Cite this

Luoma, J., Aspara, J., & Tikkanen, H. (2012). Towards an evolutionary theory of competitive actions. In American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012 American Marketing Association (AMA).