| Original language | English |
|---|---|
| Title of host publication | 2015 International Conference on Business and Information (BAI 2015), 7-9 July 2015, Macau |
| Publisher | International Business Academy Consortium (iBAC) |
| Publication status | Published - 2015 |
| MoE publication type | D3 Professional conference proceedings |
Towards a better understanding of multichannel retailing: Consumer attitudes towards traditional, online and multichannel retailing in Finland
Sami Kajalo, Arto Lindblom, Mika Skippari
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Professional