Toward understanding low-income users in emerging markets: Doing multi-location ethnography at the BOP in Brazil, India, Russia and Tanzania

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

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Original languageEnglish
Title of host publication27th European Group of Organizational Studies Colloquium (EGOS), Gothenburg, Sweden, July 6-9, 2011
Publication statusPublished - 2011
MoE publication typeA4 Article in a conference publication

ID: 580986