Toward understanding low-income users in emerging markets: Doing multi-location ethnography at the BOP in Brazil, India, Russia and Tanzania

Minna Halme, Arno Kourula, Galina Kallio, Maria Lima-Toivanen, Angelina Korsunova

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication27th European Group of Organizational Studies Colloquium (EGOS), Gothenburg, Sweden, July 6-9, 2011
PublisherEuropean Group of Organizational Studies (EGOS)
Publication statusPublished - 2011
MoE publication typeA4 Article in a conference publication

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