Toward understanding low-income users in emerging markets: Doing multi-location ethnography at the BOP in Brazil, India, Russia and Tanzania

Minna Halme, Arno Kourula, Galina Kallio, Maria Lima-Toivanen, Angelina Korsunova

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication27th European Group of Organizational Studies Colloquium (EGOS), Gothenburg, Sweden, July 6-9, 2011
PublisherEuropean Group of Organizational Studies (EGOS)
Publication statusPublished - 2011
MoE publication typeA4 Article in a conference publication

Cite this

Halme, M., Kourula, A., Kallio, G., Lima-Toivanen, M., & Korsunova, A. (2011). Toward understanding low-income users in emerging markets: Doing multi-location ethnography at the BOP in Brazil, India, Russia and Tanzania. In 27th European Group of Organizational Studies Colloquium (EGOS), Gothenburg, Sweden, July 6-9, 2011 European Group of Organizational Studies (EGOS).