Toward understanding low-income users in emerging markets: Doing multi-location ethnography at the BOP in Brazil, India, Russia and Tanzania

Minna Halme; Arno Kourula; Galina Kallio; Maria Lima-Toivanen; Angelina Korsunova

Toward understanding low-income users in emerging markets: Doing multi-location ethnography at the BOP in Brazil, India, Russia and Tanzania

Minna Halme, Arno Kourula, Galina Kallio, Maria Lima-Toivanen, Angelina Korsunova

Department of Management Studies

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	27th European Group of Organizational Studies Colloquium (EGOS), Gothenburg, Sweden, July 6-9, 2011
Publisher	European Group of Organizational Studies (EGOS)
Publication status	Published - 2011
MoE publication type	A4 Article in a conference publication

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Halme, M., Kourula, A., Kallio, G., Lima-Toivanen, M., & Korsunova, A. (2011). Toward understanding low-income users in emerging markets: Doing multi-location ethnography at the BOP in Brazil, India, Russia and Tanzania. In 27th European Group of Organizational Studies Colloquium (EGOS), Gothenburg, Sweden, July 6-9, 2011 European Group of Organizational Studies (EGOS).

Halme, Minna ; Kourula, Arno ; Kallio, Galina ; Lima-Toivanen, Maria ; Korsunova, Angelina. / Toward understanding low-income users in emerging markets: Doing multi-location ethnography at the BOP in Brazil, India, Russia and Tanzania. 27th European Group of Organizational Studies Colloquium (EGOS), Gothenburg, Sweden, July 6-9, 2011. European Group of Organizational Studies (EGOS), 2011.

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Toward understanding low-income users in emerging markets: Doing multi-location ethnography at the BOP in Brazil, India, Russia and Tanzania. / Halme, Minna; Kourula, Arno; Kallio, Galina; Lima-Toivanen, Maria; Korsunova, Angelina.

27th European Group of Organizational Studies Colloquium (EGOS), Gothenburg, Sweden, July 6-9, 2011. European Group of Organizational Studies (EGOS), 2011.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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AU - Lima-Toivanen, Maria

AU - Korsunova, Angelina

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