Original language | English |
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Title of host publication | 27th European Group of Organizational Studies Colloquium (EGOS), Gothenburg, Sweden, July 6-9, 2011 |
Publisher | European Group of Organizational Studies (EGOS) |
Publication status | Published - 2011 |
MoE publication type | A4 Article in a conference publication |
Toward understanding low-income users in emerging markets: Doing multi-location ethnography at the BOP in Brazil, India, Russia and Tanzania
Minna Halme, Arno Kourula, Galina Kallio, Maria Lima-Toivanen, Angelina Korsunova
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review