Toward a routine-based view of interfirm rivalry

Jukka Luoma*, Tomi Laamanen, Juha Antti Lamberg

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

3 Citations (Scopus)
42 Downloads (Pure)


Although organizational routines have attracted increasing attention in strategy and organization research, they have received surprisingly limited attention in competitive dynamics scholarship. Our essay seeks to advance a routine-based view of interfirm rivalry by bridging the competitive dynamics and routine literatures. We put forward a conceptual model of the routine-based view of interfirm rivalry that is centered on “competitive action routines.” The model clarifies the roles that managers play in driving a firm’s competitive behavior, challenges the assumption of routine-based rigidity in competitive behavior, and adds nuance to our understanding of managerial cognition in competitive dynamics. Moreover, the routine-based view offers new insights regarding the awareness-motivation-capability framework, and amplifies previous calls to broaden the methodological repertoire of competitive dynamics research.

Original languageEnglish
Article number1476127020931359
Pages (from-to)433-446
Number of pages14
JournalStrategic Organization
Issue number2
Early online date2020
Publication statusPublished - 2022
MoE publication typeA1 Journal article-refereed


  • Behavioral theory of the firm < TOPICS AND PERSPECTIVES
  • competitive dynamics < TOPICS AND PERSPECTIVES
  • decision-making < TOPICS AND PERSPECTIVES
  • evolutionary theory < TOPICS AND PERSPECTIVES
  • organizational routines < TOPICS AND PERSPECTIVES


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