Abstract
Reviewed book: Theory of Desire by Jacques Lacan, edited by Taek-Young Kwon, translated by Seung-Gi Min, Mi-Sun Lee, and Taek-Young Kwon, 1994.
In South Korea, the phrase ‘Fighting!’—an English-derived expression meaning ‘Go for it!’ or ‘Cheer up!’—is one of the most used words. The inherent ambivalence of this expression epitomises broader contours of modern Korean culture, which has been shaped by a continuous struggle of answering the question—whether ‘fighting for’ or ‘fighting against’ ideological, national, and individual objects of desire. What has Korean society fought for and against, and how, in the wake of the rapid and excessive development of consumer culture? Written in 1994, the book Theory of Desire provides a lens for answering this question.
In South Korea, the phrase ‘Fighting!’—an English-derived expression meaning ‘Go for it!’ or ‘Cheer up!’—is one of the most used words. The inherent ambivalence of this expression epitomises broader contours of modern Korean culture, which has been shaped by a continuous struggle of answering the question—whether ‘fighting for’ or ‘fighting against’ ideological, national, and individual objects of desire. What has Korean society fought for and against, and how, in the wake of the rapid and excessive development of consumer culture? Written in 1994, the book Theory of Desire provides a lens for answering this question.
| Original language | English |
|---|---|
| Number of pages | 7 |
| Journal | Consumption Markets and Culture |
| DOIs | |
| Publication status | Published - 8 Jan 2025 |
| MoE publication type | B1 Non-refereed journal articles |
Keywords
- Lacan
- Psychoanalysis
- Capitalism
- South Korea
- Critical Marketing