Theorising gender and gendering theory in marketing and consumer research

Research output: Contribution to journal › Special issue › Scientific › peer-review

Original language	English
Journal	Journal of Marketing Management
Volume	31
Issue number	15-16
DOIs	https://doi.org/10.1080/0267257X.2015.1078396
Publication status	Published - 2015
MoE publication type	C2 Edited books

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@article{1f9de8e92a0744609f306f89fcce9c8d,

title = "Theorising gender and gendering theory in marketing and consumer research",

author = "Zeynep Arsel and Kirsi Er{\"a}ranta and Johanna Moisander",

year = "2015",

doi = "10.1080/0267257X.2015.1078396",

language = "English",

volume = "31",

journal = "Journal of Marketing Management ",

issn = "0267-257X",

publisher = "TAYLOR & FRANCIS",

number = "15-16",

}

TY - JOUR

T1 - Theorising gender and gendering theory in marketing and consumer research

AU - Arsel, Zeynep

AU - Eräranta, Kirsi

AU - Moisander, Johanna

PY - 2015

Y1 - 2015

U2 - 10.1080/0267257X.2015.1078396

DO - 10.1080/0267257X.2015.1078396

M3 - Special issue

VL - 31

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 15-16

ER -