The value of point-of-sales data in managing product introductions: Results from a case study

Johanna Småros

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 16th Annual Conference for Nordic Researchers in Logistics (NOFOMA), Lindköping, Sweden, June 2004
Pages617-629
Publication statusPublished - 2004
MoE publication typeA4 Article in a conference publication

Keywords

  • consumer packaged goods
  • information sharing
  • point-of-sales data
  • product introductions
  • supply chain management

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