The VAE-chain of nonownership services

Sabine Benoit, Kristina Wittkowski

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Abstract

An increasing number of customers use non-ownership services to gain
access to a wide variety of products. However, ownership is still valued.
The question arises which products customers prefer in non-ownership
services and which consumer goods they rather access through ownership.
With deducing the VAE-chain the authors intend to identify and classify the
consumer goods customers favor in non-ownership services.
Original languageEnglish
Title of host publicationQUIS13 International Research Symposium on Service Excellence in Management Proceedings
Place of PublicationKarlstad, Sweden
Pages607-609
Publication statusPublished - 2013
MoE publication typeA4 Article in a conference publication

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