The use of corporate branding as a strategy tool

Rita Järventie-Thesleff, Sven-Ove Horst

Research output: Contribution to conferencePaperScientificpeer-review

Original languageEnglish
Publication statusPublished - Sep 2018
EventStrategic Management Society Annual International Conference - Paris, France
Duration: 22 Sep 201825 Sep 2018
Conference number: 38

Conference

ConferenceStrategic Management Society Annual International Conference
Abbreviated titleSMS
CountryFrance
CityParis
Period22/09/201825/09/2018

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