The unchallenged persuasions of mobile media technology: The pre-domestication of Google Glass in the Finnish press

Minna Saariketo*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

3 Citations (Scopus)
45 Downloads (Pure)


In recent years, networked devices have taken an ever tighter hold of people's everyday lives. The tech companies are frantically competing to grab people's attention and secure a place in their daily routines. In this short paper, I elaborat further a key finding from an analysis of Finnish press coverage on Google Glass between 2012 and 2015. The concept of pre-domestication is used to discuss the ways in which we are invited and persuaded by the media discourse to integrate ourselves in the carefully orchestrated digital environment. It is shown how the news coverage deprives potential new users of digital technology a chance to evaluate the underpinnings of the device, the attachments to data harvesting, and the practices of hooking attention. In the paper, the implications of contemporary computational imaginaries as (re)produced and circulated in the mainstream media are reflected, thereby shedding light on and opening possibilities to criticize the politics of mediated pre-domestication.

Original languageEnglish
Title of host publicationProceedings of the Digital Humanities in the Nordic Countries 3rd Conference, Helsinki, Finland, March 7-9, 2018
EditorsEetu Mäkelä, Mikko Tolonen, Jouni Tuominen
Number of pages6
Publication statusPublished - 2018
MoE publication typeA4 Conference publication
EventDigital Humanities in the Nordic Countries - University of Helsinki, Helsinki, Finland
Duration: 7 Mar 20189 Mar 2018
Conference number: 3

Publication series

NameCEUR Workshop Proceedings
ISSN (Print)1613-0073
ISSN (Electronic)1613-0073


ConferenceDigital Humanities in the Nordic Countries
Abbreviated titleDHN


  • Big data
  • Data mining
  • Domestication theory
  • Google glass
  • Pre-domestication
  • Technological infrastructure


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