The trustworthy big sister and rebellious little sisters: the complexities, dynamics and ambiguities of brand management in participatory media culture

Saara Könkkölä, Rita Järventie-Thesleff, Mikko Villi

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationXXV International Conference of Communication - Business Models for a Digital Economy: The Value of Contents, Pamplona, Spain, 25-26 November, 2010
    Place of PublicationPamplona
    PublisherEuropean Media Management Education Association (emma)
    Publication statusPublished - 2011
    MoE publication typeA4 Article in a conference publication

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