| Original language | English |
|---|---|
| Title of host publication | XXV International Conference of Communication - Business Models for a Digital Economy: The Value of Contents, Pamplona, Spain, 25-26 November, 2010 |
| Place of Publication | Pamplona |
| Publisher | European Media Management Education Association (emma) |
| Publication status | Published - 2011 |
| MoE publication type | A4 Article in a conference publication |
The trustworthy big sister and rebellious little sisters: the complexities, dynamics and ambiguities of brand management in participatory media culture
Saara Könkkölä, Rita Järventie-Thesleff, Mikko Villi
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review