Technology startups build strategies in order to survive within the framework of business ecosystems. However, the knowledge required to make such strategies effective is scarce. This article poses the question: "How do small technology startups strategize within and between business ecosystems?" Based on an explorative qualitative study, this article defines and presents a dynamic strategic framework of three strategies employed by technology startups. Some startups choose to act within one defined business ecosystem, most startups use a multi-ecosystem strategy to act between and draw benefits from many business ecosystems, and the rest act as ecosystem creators that challenge the logics of existing ecosystems.
|Number of pages||17|
|Journal||Technology Innovation Management Review|
|Publication status||Published - Jun 2019|
|MoE publication type||A1 Journal article-refereed|
- business ecosystems