The Strategies of Technology Startups Within and Between Business Ecosystems

Taina Tukiainen*, Thommie Burstrom, Martin Lindell

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

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Technology startups build strategies in order to survive within the framework of business ecosystems. However, the knowledge required to make such strategies effective is scarce. This article poses the question: "How do small technology startups strategize within and between business ecosystems?" Based on an explorative qualitative study, this article defines and presents a dynamic strategic framework of three strategies employed by technology startups. Some startups choose to act within one defined business ecosystem, most startups use a multi-ecosystem strategy to act between and draw benefits from many business ecosystems, and the rest act as ecosystem creators that challenge the logics of existing ecosystems.

Original languageEnglish
Pages (from-to)25-41
Number of pages17
JournalTechnology Innovation Management Review
Issue number6
Publication statusPublished - Jun 2019
MoE publication typeA1 Journal article-refereed


  • startups
  • strategy
  • business ecosystems
  • entrepreneurship
  • boundaries


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