The Strategies of Technology Startups Within and Between Business Ecosystems

Taina Tukiainen*, Thommie Burstrom, Martin Lindell

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

103 Downloads (Pure)

Abstract

Technology startups build strategies in order to survive within the framework of business ecosystems. However, the knowledge required to make such strategies effective is scarce. This article poses the question: "How do small technology startups strategize within and between business ecosystems?" Based on an explorative qualitative study, this article defines and presents a dynamic strategic framework of three strategies employed by technology startups. Some startups choose to act within one defined business ecosystem, most startups use a multi-ecosystem strategy to act between and draw benefits from many business ecosystems, and the rest act as ecosystem creators that challenge the logics of existing ecosystems.

Original languageEnglish
Pages (from-to)25-41
Number of pages17
JournalTechnology Innovation Management Review
Volume9
Issue number6
DOIs
Publication statusPublished - Jun 2019
MoE publication typeA1 Journal article-refereed

Keywords

  • startups
  • strategy
  • business ecosystems
  • entrepreneurship
  • boundaries

Cite this