The Silver Lining to the Mushroom Cloud: A Netnographic Analysis of Consumers Enjoying Systemic and Existential Risk

Hunter Jones

The Silver Lining to the Mushroom Cloud: A Netnographic Analysis of Consumers Enjoying Systemic and Existential Risk

Hunter Jones

Research output: Contribution to conference › Abstract › Scientific › peer-review

Abstract

To theorize how consumers process systemic and existential risks to market society, this netnography adopts a psycho-social perspective to study doomsday preppers, consumers preparing for the collapse or breakdown of society. In doing so, it demonstrates how the concept of ‘Jouissance’ explicates consumers’ orientation towards doomsday risks.

Original language	English
Publication status	Published - 2021
MoE publication type	Not Eligible

Keywords

Netnography, Doomsday Preppers, Risk, Consumer Culture Theory, Jouissance

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https://www.acrwebsite.org/assets/PDFs/Proceedings/2021vol49.pdf

Cite this

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title = "The Silver Lining to the Mushroom Cloud: A Netnographic Analysis of Consumers Enjoying Systemic and Existential Risk",

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M3 - Abstract

ER -

The Silver Lining to the Mushroom Cloud: A Netnographic Analysis of Consumers Enjoying Systemic and Existential Risk

Abstract

Keywords

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