The Silver Lining to the Mushroom Cloud: A Netnographic Analysis of Consumers Enjoying Systemic and Existential Risk

Research output: Contribution to conferenceAbstractScientificpeer-review

Abstract

To theorize how consumers process systemic and existential risks to market society, this netnography adopts a psycho-social perspective to study doomsday preppers, consumers preparing for the collapse or breakdown of society. In doing so, it demonstrates how the concept of ‘Jouissance’ explicates consumers’ orientation towards doomsday risks.
Original languageEnglish
Publication statusPublished - 2021
MoE publication typeNot Eligible

Keywords

  • Netnography, Doomsday Preppers, Risk, Consumer Culture Theory, Jouissance

Fingerprint

Dive into the research topics of 'The Silver Lining to the Mushroom Cloud: A Netnographic Analysis of Consumers Enjoying Systemic and Existential Risk'. Together they form a unique fingerprint.

Cite this