The role of product and brand perceptions in stock investing: Effects on investment considerations, optimism and confidence

Jaakko Aspara

Research output: Contribution to journalArticleScientificpeer-review

18 Citations (Scopus)
Original languageEnglish
Pages (from-to)195-212
JournalJOURNAL OF BEHAVIORAL FINANCE
Volume14
Issue number3
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article-refereed

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