The role of fashion brand authenticity in product management: A holistic marketing approach

Hyeonyoung Choi, Eunju Ko, Eun Young Kim, Pekka Mattila

Research output: Contribution to journal › Article › Scientific › peer-review

69 Citations (Scopus)

Original language	English
Pages (from-to)	233-242
Journal	Journal of Product Innovation Management
Volume	32
Issue number	2
DOIs	https://doi.org/10.1111/jpim.12175
Publication status	Published - 2015
MoE publication type	A1 Journal article-refereed

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title = "The role of fashion brand authenticity in product management: A holistic marketing approach",

author = "Hyeonyoung Choi and Eunju Ko and Kim, {Eun Young} and Pekka Mattila",

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T1 - The role of fashion brand authenticity in product management: A holistic marketing approach

AU - Choi, Hyeonyoung

AU - Ko, Eunju

AU - Kim, Eun Young

AU - Mattila, Pekka

PY - 2015

Y1 - 2015

U2 - 10.1111/jpim.12175

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