The role of fashion brand authenticity in product management: A holistic marketing approach

Hyeonyoung Choi, Eunju Ko, Eun Young Kim, Pekka Mattila

Research output: Contribution to journalArticleScientificpeer-review

30 Citations (Scopus)
Original languageEnglish
Pages (from-to)233-242
JournalJournal of Product Innovation Management
Issue number2
Publication statusPublished - 2015
MoE publication typeA1 Journal article-refereed

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