The role of design in the repositioning of a corporate brand

Fernando Pinto Santos, Andreas Benker, Miikka J. Lehtonen

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publication11th European Academy of Design Conference, Paris, France, April 22-24, 2015
PublisherEuropean Academy of Design (EAD)
Publication statusPublished - 2015
MoE publication typeD3 Professional conference proceedings

Cite this