The role of branded retail in manufacturers' international strategy

Laura Ilonen, Jody Wren, Mika Gabrielsson, Markku Salimäki

Research output: Contribution to journal › Article › Scientific › peer-review

9 Citations (Scopus)

Original language	English
Pages (from-to)	414-433
Journal	International Journal of Retail and Distribution Management
Volume	39
Issue number	6
Publication status	Published - 2011
MoE publication type	A1 Journal article-refereed

Cite this

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title = "The role of branded retail in manufacturers' international strategy",

author = "Laura Ilonen and Jody Wren and Mika Gabrielsson and Markku Salim{\"a}ki",

year = "2011",

language = "English",

volume = "39",

pages = "414--433",

journal = "International Journal of Retail and Distribution Management",

issn = "0959-0552",

publisher = "Emerald",

number = "6",

}

TY - JOUR

T1 - The role of branded retail in manufacturers' international strategy

AU - Ilonen, Laura

AU - Wren, Jody

AU - Gabrielsson, Mika

AU - Salimäki, Markku

PY - 2011

Y1 - 2011

UR - http://dx.doi.org/10.1108/09590551111137976

M3 - Article

SN - 0959-0552

VL - 39

SP - 414

EP - 433

JO - International Journal of Retail and Distribution Management

JF - International Journal of Retail and Distribution Management

IS - 6

ER -