The role of branded retail in manufacturer’s international channel strategy

L. Ilonen, M. Gabrielsson, H. Salimäki, J. Wren

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAIB-UKI 36th Annual Conference of the AIB-UKI (UK & Ireland) Chapter, Glasgow, UK, April 2-4, 2009
EditorsM.V. Jones, S. Young
PublisherAcademy of International Business
Publication statusPublished - 2009
MoE publication typeA4 Article in a conference publication

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