The role of branded retail in manufacturer’s international channel strategy

L. Ilonen, M. Gabrielsson, H. Salimäki, J. Wren

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	AIB-UKI 36th Annual Conference of the AIB-UKI (UK & Ireland) Chapter, Glasgow, UK, April 2-4, 2009
Editors	M.V. Jones, S. Young
Publisher	Academy of International Business
Publication status	Published - 2009
MoE publication type	A4 Conference publication

Cite this

@inproceedings{548aa76ae85243489c7be7ea2288a027,

title = "The role of branded retail in manufacturer{\textquoteright}s international channel strategy",

author = "L. Ilonen and M. Gabrielsson and H. Salim{\"a}ki and J. Wren",

year = "2009",

language = "English",

editor = "M.V. Jones and S. Young",

booktitle = "AIB-UKI 36th Annual Conference of the AIB-UKI (UK & Ireland) Chapter, Glasgow, UK, April 2-4, 2009",

publisher = "Academy of International Business",

address = "United Kingdom",

}

The role of branded retail in manufacturer’s international channel strategy. / Ilonen, L.; Gabrielsson, M.; Salimäki, H. et al.
AIB-UKI 36th Annual Conference of the AIB-UKI (UK & Ireland) Chapter, Glasgow, UK, April 2-4, 2009. ed. / M.V. Jones; S. Young. Academy of International Business, 2009.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - The role of branded retail in manufacturer’s international channel strategy

AU - Ilonen, L.

AU - Gabrielsson, M.

AU - Salimäki, H.

AU - Wren, J.

PY - 2009

Y1 - 2009

M3 - Conference article in proceedings

BT - AIB-UKI 36th Annual Conference of the AIB-UKI (UK & Ireland) Chapter, Glasgow, UK, April 2-4, 2009

A2 - Jones, M.V.

A2 - Young, S.

PB - Academy of International Business

ER -