| Original language | English |
|---|---|
| Title of host publication | AIB-UKI 36th Annual Conference of the AIB-UKI (UK & Ireland) Chapter, Glasgow, UK, April 2-4, 2009 |
| Editors | M.V. Jones, S. Young |
| Publisher | Academy of International Business |
| Publication status | Published - 2009 |
| MoE publication type | A4 Article in a conference publication |
The role of branded retail in manufacturer’s international channel strategy
L. Ilonen, M. Gabrielsson, H. Salimäki, J. Wren
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review