The road ahead is digital for innovation management and there is no way back

Martinus Wetzels

doi:10.1111/jpim.12571

The road ahead is digital for innovation management and there is no way back

Martinus Wetzels^*

^*Corresponding author for this work

Department of Marketing

Maastricht University

Research output: Contribution to journal › Comment/debate › Scientific

4 Citations (Scopus)

9 Downloads (Pure)

Original language	English
Pages (from-to)	245-247
Number of pages	3
Journal	Journal of Product Innovation Management
Volume	38
Issue number	2
DOIs	https://doi.org/10.1111/jpim.12571
Publication status	Published - Mar 2021
MoE publication type	B1 Article in a scientific magazine

Access to Document

10.1111/jpim.12571

J of Product Innov Manag - 2021 - Wetzels - The road ahead is digital for innovation management and there is no way backFinal published version, 67.8 KBLicence: CC BY-NC-ND

OpenUrl availability

Full text

Cite this

@article{e91503abb07148718fa59243dfac1f75,

title = "The road ahead is digital for innovation management and there is no way back",

author = "Martinus Wetzels",

year = "2021",

month = mar,

doi = "10.1111/jpim.12571",

language = "English",

volume = "38",

pages = "245--247",

journal = "Journal of Product Innovation Management",

issn = "0737-6782",

publisher = "Wiley-Blackwell",

number = "2",

}

TY - JOUR

T1 - The road ahead is digital for innovation management and there is no way back

AU - Wetzels, Martinus

PY - 2021/3

Y1 - 2021/3

UR - http://www.scopus.com/inward/record.url?scp=85105025508&partnerID=8YFLogxK

U2 - 10.1111/jpim.12571

DO - 10.1111/jpim.12571

M3 - Comment/debate

AN - SCOPUS:85105025508

SN - 0737-6782

VL - 38

SP - 245

EP - 247

JO - Journal of Product Innovation Management

JF - Journal of Product Innovation Management

IS - 2

ER -

The road ahead is digital for innovation management and there is no way back

Access to Document

OpenUrl availability

Other files and links

Cite this