| Original language | English |
|---|---|
| Title of host publication | Pre-Conference Workshop on Transformative Consumer Research; Latin American Association for Consumer Research Conference, São Paulo, Brazil, July 31 - August 3, 2008 |
| Publisher | Association for Consumer Research |
| Publication status | Published - 2008 |
| MoE publication type | A4 Conference publication |
The Rebel Co-creator: Exploring the iPhone Unlocking Phenomenon
N. Dholakia, J. Rokka, C. Wilcox, J.J. Cabusas, E.J.M. Arruda-Filho
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review