The Promise of the Creative Industries, Design Work and Livelihoods

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional


This essay focuses on the contradictions between ideas of ‘being creative’ and the realities the day-to-day work of being a designer entails. There are many potential rewards, such as personal satisfaction, recognition and adhering to a certain lifestyle where leisure and work overlap. Yet there are also often the requirements to ‘play at’ being creative – to perform to clients and even to the very studio culture of design itself. To the outsider, this obscures the real practices of design that are often very routine and measured. Work in creative sectors may return personal fulfillment, be project-focused, flexible and capital-light in character. Yet it is also professionally insecure and precarious while, at the same time, being subjected to extreme pressures of delivery and effiency on the part of clients.
Original languageEnglish
Title of host publication Form follows Finance
Publication statusPublished - 14 Feb 2021
MoE publication typeD2 Article in professional manuals or guides or professional information systems or text book material


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