This essay focuses on the contradictions between ideas of ‘being creative’ and the realities the day-to-day work of being a designer entails. There are many potential rewards, such as personal satisfaction, recognition and adhering to a certain lifestyle where leisure and work overlap. Yet there are also often the requirements to ‘play at’ being creative – to perform to clients and even to the very studio culture of design itself. To the outsider, this obscures the real practices of design that are often very routine and measured. Work in creative sectors may return personal fulfillment, be project-focused, flexible and capital-light in character. Yet it is also professionally insecure and precarious while, at the same time, being subjected to extreme pressures of delivery and effiency on the part of clients.
|Title of host publication||Form follows Finance|
|Publication status||Published - 14 Feb 2021|
|MoE publication type||D2 Article in professional manuals or guides or professional information systems or text book material|