The price of customer engagement: How substitution in online services leads to decreasing revenues

Petri Parvinen, Maurits Kaptein, Jerry Lindholm

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	Academy of Marketing Science Annual Conference (AMS), New Orleans, USA, May 16-19, 2012
Publisher	Academy of Marketing Science
Publication status	Published - 2012
MoE publication type	A4 Conference publication

Cite this

@inproceedings{e0d2028106f54d1eacabf1db28467071,

title = "The price of customer engagement: How substitution in online services leads to decreasing revenues",

author = "Petri Parvinen and Maurits Kaptein and Jerry Lindholm",

year = "2012",

language = "English",

booktitle = "Academy of Marketing Science Annual Conference (AMS), New Orleans, USA, May 16-19, 2012",

publisher = "Academy of Marketing Science",

address = "United States",

}

The price of customer engagement: How substitution in online services leads to decreasing revenues. / Parvinen, Petri; Kaptein, Maurits; Lindholm, Jerry.
Academy of Marketing Science Annual Conference (AMS), New Orleans, USA, May 16-19, 2012. Academy of Marketing Science, 2012.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review