Original language | English |
---|---|
Title of host publication | American Marketing Association Winter Marketing Educators' Conference, Austin, Texas, USA, 18-20 February, 2011 |
Publisher | American Marketing Association |
Publication status | Published - 2011 |
MoE publication type | A4 Conference publication |
The performance implications of marketing metrics use in different business contexts - a configurational approach
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review