The performance implications of marketing metrics use in different business contexts - a configurational approach

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	American Marketing Association Winter Marketing Educators' Conference, Austin, Texas, USA, 18-20 February, 2011
Publisher	American Marketing Association
Publication status	Published - 2011
MoE publication type	A4 Conference publication

Cite this

@inproceedings{5cbad340991f43eea46d94bbc289f725,

title = "The performance implications of marketing metrics use in different business contexts - a configurational approach",

author = "J. Luoma and J. Fr{\"o}s{\'e}n and H. Tikkanen and J. Aspara",

year = "2011",

language = "English",

booktitle = "American Marketing Association Winter Marketing Educators' Conference, Austin, Texas, USA, 18-20 February, 2011",

publisher = "American Marketing Association",

address = "United States",

}

The performance implications of marketing metrics use in different business contexts - a configurational approach. / Luoma, J.; Frösén, J.; Tikkanen, H. et al.
American Marketing Association Winter Marketing Educators' Conference, Austin, Texas, USA, 18-20 February, 2011. American Marketing Association, 2011.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - The performance implications of marketing metrics use in different business contexts - a configurational approach

AU - Luoma, J.

AU - Frösén, J.

AU - Tikkanen, H.

AU - Aspara, J.

PY - 2011

Y1 - 2011

M3 - Conference article in proceedings

BT - American Marketing Association Winter Marketing Educators' Conference, Austin, Texas, USA, 18-20 February, 2011

PB - American Marketing Association

ER -