The Performance Implications of Market-based Assets and Innovation Capabilities

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	Academy of Marketing Science Annual Conference (AMS), Baltimore, USA, May 20-23, 2009
Editors	L. Jr. Robinson
Publisher	Academy of Marketing Science
Pages	9-13
ISBN (Print)	0939783290
Publication status	Published - 2015
MoE publication type	A4 Conference publication

Name
Publisher	Academy of Marketing Science (AMS)
ISSN (Print)	0149-7421

Cite this

@inproceedings{1dd154c82b81421ea659b4b5c51b9db0,

title = "The Performance Implications of Market-based Assets and Innovation Capabilities",

author = "M. Jaakkola and O-P. Kauppila and M. Tuominen and Mika Westerlund",

year = "2015",

language = "English",

isbn = "0939783290",

publisher = "Academy of Marketing Science",

pages = "9--13",

editor = "Robinson, \{L. Jr.\}",

booktitle = "Academy of Marketing Science Annual Conference (AMS), Baltimore, USA, May 20-23, 2009",

address = "United States",

}

The Performance Implications of Market-based Assets and Innovation Capabilities. / Jaakkola, M.; Kauppila, O-P.; Tuominen, M. et al.
Academy of Marketing Science Annual Conference (AMS), Baltimore, USA, May 20-23, 2009. ed. / L. Jr. Robinson. Academy of Marketing Science, 2015. p. 9-13.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - The Performance Implications of Market-based Assets and Innovation Capabilities

AU - Jaakkola, M.

AU - Kauppila, O-P.

AU - Tuominen, M.

AU - Westerlund, Mika

PY - 2015

Y1 - 2015

M3 - Conference article in proceedings

SN - 0939783290

SP - 9

EP - 13

BT - Academy of Marketing Science Annual Conference (AMS), Baltimore, USA, May 20-23, 2009

A2 - Robinson, L. Jr.

PB - Academy of Marketing Science

ER -