@book{cb93354011204c8aace68e566009ba11,
title = "The Packaging Value Cycle: A Framework for Evaluating Packaging Investments",
abstract = "The Packaging Value Cycle Framework aids companies in evaluating and making decisions on packaging investments. It can be applied in identifying new business opportunities and value chain members, evaluating returns on distinct packaging, and building well advised \& informed packaging solutions for customers. The published framework is an end-result of the International Design Business Management research project carried out at Aalto University, in collaboration with Package Testing \& Research Ltd. and other Finnish industry partners. The project followed an iterative process where the theoretical work inter-played with continuous prototyping, testing and validation through collaborative workshops and interviews with packaging industry professionals.",
keywords = "value co-creation, package design, framework, design thinking",
author = "Leo Josephy and Maria Kuusisto and Maria Helander and Vishnu Shreenath and Rikhard Hormia and Ida Jokela and Siddharth Jayaprakash and Yaping Chen",
year = "2017",
month = may,
day = "17",
language = "English",
series = "PTR report",
publisher = "Package Testing \& Research Oy",
number = "63",
address = "Finland",
}
