The motivations and experiences of the on-demand mobile workforce

Rannie Teodoro, Pinar Ozturk, Mor Naaman, Winter Mason, Janne Lindqvist

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

61 Citations (Scopus)

Abstract

On-demand mobile workforce applications match physical world tasks and willing workers. These systems offer to help conserve resources, streamline courses of action, and increase market efficiency for micro- and mid-level tasks, from verifying the existence of a pothole to walking a neighbor's dog. This study reports on the motivations and experiences of individuals who regularly complete physical world tasks posted in on-demand mobile workforce marketplaces. Data collection included semi-structured interviews with members (workers) of two different services. The analysis revealed the main drivers for participating in an on-demand mobile workforce, including desires for monetary compensation and control over schedules and task selection. We also reveal main reasons for task selection, which involve situational factors, convenient physical locations, and task requester profile information. Finally, we discuss the key characteristics of the most worthwhile tasks and offer implications for novel crowdsourcing systems for physical world tasks.

Original languageEnglish
Title of host publicationCSCW 2014 - Proceedings of the 17th ACM Conference on Computer Supported Cooperative Work and Social Computing
PublisherAssociation for Computing Machinery (ACM)
Pages236-247
Number of pages12
ISBN (Print)9781450325400
DOIs
Publication statusPublished - 1 Jan 2014
MoE publication typeA4 Article in a conference publication
EventACM Conference on Computer-Supported Cooperative Work and Social Computing - Baltimore, United States
Duration: 15 Feb 201419 Feb 2014
Conference number: 17

Publication series

NameProceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW

Conference

ConferenceACM Conference on Computer-Supported Cooperative Work and Social Computing
Abbreviated titleCSCW
CountryUnited States
CityBaltimore
Period15/02/201419/02/2014

Keywords

  • Crowdsourcing services
  • Mobile workforce
  • Physical world tasks

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    Teodoro, R., Ozturk, P., Naaman, M., Mason, W., & Lindqvist, J. (2014). The motivations and experiences of the on-demand mobile workforce. In CSCW 2014 - Proceedings of the 17th ACM Conference on Computer Supported Cooperative Work and Social Computing (pp. 236-247). (Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW). Association for Computing Machinery (ACM). https://doi.org/10.1145/2531602.2531680