The motivations and experiences of the on-demand mobile workforce

Rannie Teodoro; Pinar Ozturk; Mor Naaman; Winter Mason; Janne Lindqvist

doi:10.1145/2531602.2531680

The motivations and experiences of the on-demand mobile workforce

Rannie Teodoro, Pinar Ozturk, Mor Naaman, Winter Mason, Janne Lindqvist

Not published at Aalto University

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

81 Citations (Scopus)

Abstract

On-demand mobile workforce applications match physical world tasks and willing workers. These systems offer to help conserve resources, streamline courses of action, and increase market efficiency for micro- and mid-level tasks, from verifying the existence of a pothole to walking a neighbor's dog. This study reports on the motivations and experiences of individuals who regularly complete physical world tasks posted in on-demand mobile workforce marketplaces. Data collection included semi-structured interviews with members (workers) of two different services. The analysis revealed the main drivers for participating in an on-demand mobile workforce, including desires for monetary compensation and control over schedules and task selection. We also reveal main reasons for task selection, which involve situational factors, convenient physical locations, and task requester profile information. Finally, we discuss the key characteristics of the most worthwhile tasks and offer implications for novel crowdsourcing systems for physical world tasks.

Original language	English
Title of host publication	CSCW 2014 - Proceedings of the 17th ACM Conference on Computer Supported Cooperative Work and Social Computing
Publisher	ACM
Pages	236-247
Number of pages	12
ISBN (Print)	9781450325400
DOIs	https://doi.org/10.1145/2531602.2531680
Publication status	Published - 1 Jan 2014
MoE publication type	A4 Conference publication
Event	ACM Conference on Computer-Supported Cooperative Work and Social Computing - Baltimore, United States Duration: 15 Feb 2014 → 19 Feb 2014 Conference number: 17

Publication series

Name	Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW

Conference

Conference	ACM Conference on Computer-Supported Cooperative Work and Social Computing
Abbreviated title	CSCW
Country/Territory	United States
City	Baltimore
Period	15/02/2014 → 19/02/2014

Keywords

Crowdsourcing services
Mobile workforce
Physical world tasks

Access to Document

10.1145/2531602.2531680

Cite this

Teodoro, R., Ozturk, P., Naaman, M., Mason, W., & Lindqvist, J. (2014). The motivations and experiences of the on-demand mobile workforce. In CSCW 2014 - Proceedings of the 17th ACM Conference on Computer Supported Cooperative Work and Social Computing (pp. 236-247). (Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW). ACM. https://doi.org/10.1145/2531602.2531680

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Teodoro, R, Ozturk, P, Naaman, M, Mason, W & Lindqvist, J 2014, The motivations and experiences of the on-demand mobile workforce. in CSCW 2014 - Proceedings of the 17th ACM Conference on Computer Supported Cooperative Work and Social Computing. Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW, ACM, pp. 236-247, ACM Conference on Computer-Supported Cooperative Work and Social Computing, Baltimore, Maryland, United States, 15/02/2014. https://doi.org/10.1145/2531602.2531680

The motivations and experiences of the on-demand mobile workforce. / Teodoro, Rannie; Ozturk, Pinar; Naaman, Mor et al.
CSCW 2014 - Proceedings of the 17th ACM Conference on Computer Supported Cooperative Work and Social Computing. ACM, 2014. p. 236-247 (Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW).

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

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The motivations and experiences of the on-demand mobile workforce

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Publication series

Conference

Keywords

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