Abstract
This paper investigates how technological innovations such as broadband mobile Internet and the development to performance- and search-based online advertising determine the corporate scope of established Internet players. Theoretically grounded in the resource-based view and the theory of dynamic capabilities and complemented by a contingency perspective, this study investigates an established Internet player offering domain trading and domain parking services. It finds that the widely appreciated, exogenous technological innovations of the mobile Internet act as antecedent of change in corporate scope and service offerings, which cause not only up-scoping, but also down-scoping decisions [1]. Thereby, the paper contributes to the literature on resource- and capability- based opportunities in technologically changing e-business environments and complements prior research on exogenously driven corporate scope and ebusiness model developments.
Original language | English |
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Title of host publication | E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life - 15th Workshop on e-Business, WEB 2015, Revised Selected Papers |
Publisher | Springer |
Pages | 66-77 |
Number of pages | 12 |
Volume | 258 |
ISBN (Print) | 9783319454078 |
DOIs | |
Publication status | Published - 2016 |
MoE publication type | A4 Conference publication |
Event | Workshop on e-Business on E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life - Fort Worth, United States Duration: 12 Dec 2015 → 12 Dec 2015 Conference number: 15 |
Publication series
Name | Lecture Notes in Business Information Processing |
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Volume | 258 |
ISSN (Print) | 18651348 |
Workshop
Workshop | Workshop on e-Business on E-Life |
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Abbreviated title | WEB |
Country/Territory | United States |
City | Fort Worth |
Period | 12/12/2015 → 12/12/2015 |
Keywords
- Contingency perspective
- Corporate scope
- Domain trading and parking
- e-business
- Resource-based view
- Service portfolio