The mobile internet as antecedent for down-scoping corporate service portfolios

Claudia Loebbecke; Virpi K. Tuunainen; Stefan Cremer

doi:10.1007/978-3-319-45408-5_6

The mobile internet as antecedent for down-scoping corporate service portfolios

Claudia Loebbecke^*, Virpi K. Tuunainen, Stefan Cremer

^*Corresponding author for this work

Department of Information and Service Management

University of Cologne

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Abstract

This paper investigates how technological innovations such as broadband mobile Internet and the development to performance- and search-based online advertising determine the corporate scope of established Internet players. Theoretically grounded in the resource-based view and the theory of dynamic capabilities and complemented by a contingency perspective, this study investigates an established Internet player offering domain trading and domain parking services. It finds that the widely appreciated, exogenous technological innovations of the mobile Internet act as antecedent of change in corporate scope and service offerings, which cause not only up-scoping, but also down-scoping decisions [1]. Thereby, the paper contributes to the literature on resource- and capability- based opportunities in technologically changing e-business environments and complements prior research on exogenously driven corporate scope and ebusiness model developments.

Original language	English
Title of host publication	E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life - 15th Workshop on e-Business, WEB 2015, Revised Selected Papers
Publisher	Springer
Pages	66-77
Number of pages	12
Volume	258
ISBN (Print)	9783319454078
DOIs	https://doi.org/10.1007/978-3-319-45408-5_6
Publication status	Published - 2016
MoE publication type	A4 Conference publication
Event	Workshop on e-Business on E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life - Fort Worth, United States Duration: 12 Dec 2015 → 12 Dec 2015 Conference number: 15

Publication series

Name	Lecture Notes in Business Information Processing
Volume	258
ISSN (Print)	18651348

Workshop

Workshop	Workshop on e-Business on E-Life
Abbreviated title	WEB
Country/Territory	United States
City	Fort Worth
Period	12/12/2015 → 12/12/2015

Keywords

Contingency perspective
Corporate scope
Domain trading and parking
e-business
Resource-based view
Service portfolio

Access to Document

10.1007/978-3-319-45408-5_6

Cite this

Loebbecke, C., Tuunainen, V. K., & Cremer, S. (2016). The mobile internet as antecedent for down-scoping corporate service portfolios. In E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life - 15th Workshop on e-Business, WEB 2015, Revised Selected Papers (Vol. 258, pp. 66-77). (Lecture Notes in Business Information Processing; Vol. 258). Springer. https://doi.org/10.1007/978-3-319-45408-5_6

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abstract = "This paper investigates how technological innovations such as broadband mobile Internet and the development to performance- and search-based online advertising determine the corporate scope of established Internet players. Theoretically grounded in the resource-based view and the theory of dynamic capabilities and complemented by a contingency perspective, this study investigates an established Internet player offering domain trading and domain parking services. It finds that the widely appreciated, exogenous technological innovations of the mobile Internet act as antecedent of change in corporate scope and service offerings, which cause not only up-scoping, but also down-scoping decisions [1]. Thereby, the paper contributes to the literature on resource- and capability- based opportunities in technologically changing e-business environments and complements prior research on exogenously driven corporate scope and ebusiness model developments.",

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Loebbecke, C, Tuunainen, VK & Cremer, S 2016, The mobile internet as antecedent for down-scoping corporate service portfolios. in E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life - 15th Workshop on e-Business, WEB 2015, Revised Selected Papers. vol. 258, Lecture Notes in Business Information Processing, vol. 258, Springer, pp. 66-77, Workshop on e-Business on E-Life, Fort Worth, Texas, United States, 12/12/2015. https://doi.org/10.1007/978-3-319-45408-5_6

The mobile internet as antecedent for down-scoping corporate service portfolios. / Loebbecke, Claudia; Tuunainen, Virpi K.; Cremer, Stefan.
E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life - 15th Workshop on e-Business, WEB 2015, Revised Selected Papers. Vol. 258 Springer, 2016. p. 66-77 (Lecture Notes in Business Information Processing; Vol. 258).

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

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Loebbecke C, Tuunainen VK, Cremer S. The mobile internet as antecedent for down-scoping corporate service portfolios. In E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life - 15th Workshop on e-Business, WEB 2015, Revised Selected Papers. Vol. 258. Springer. 2016. p. 66-77. (Lecture Notes in Business Information Processing). doi: 10.1007/978-3-319-45408-5_6

The mobile internet as antecedent for down-scoping corporate service portfolios

Abstract

Publication series

Workshop

Keywords

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