The mobile internet as antecedent for down-scoping corporate service portfolios

Claudia Loebbecke*, Virpi K. Tuunainen, Stefan Cremer

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Abstract

This paper investigates how technological innovations such as broadband mobile Internet and the development to performance- and search-based online advertising determine the corporate scope of established Internet players. Theoretically grounded in the resource-based view and the theory of dynamic capabilities and complemented by a contingency perspective, this study investigates an established Internet player offering domain trading and domain parking services. It finds that the widely appreciated, exogenous technological innovations of the mobile Internet act as antecedent of change in corporate scope and service offerings, which cause not only up-scoping, but also down-scoping decisions [1]. Thereby, the paper contributes to the literature on resource- and capability- based opportunities in technologically changing e-business environments and complements prior research on exogenously driven corporate scope and ebusiness model developments.

Original languageEnglish
Title of host publicationE-Life: Web-Enabled Convergence of Commerce, Work, and Social Life - 15th Workshop on e-Business, WEB 2015, Revised Selected Papers
Pages66-77
Number of pages12
Volume258
DOIs
Publication statusPublished - 2016
MoE publication typeA4 Article in a conference publication
EventWorkshop on e-Business on E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life - Fort Worth, United States
Duration: 12 Dec 201512 Dec 2015
Conference number: 15

Publication series

NameLecture Notes in Business Information Processing
Volume258
ISSN (Print)18651348

Conference

ConferenceWorkshop on e-Business on E-Life
Abbreviated titleWEB 2015
CountryUnited States
CityFort Worth
Period12/12/201512/12/2015

Keywords

  • Contingency perspective
  • Corporate scope
  • Domain trading and parking
  • e-business
  • Resource-based view
  • Service portfolio

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