The marketization of religion: Field, capital, and consumer identity

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159 Citations (Scopus)

Original language	English
Pages (from-to)	858-875
Number of pages	18
Journal	Journal of Consumer Research
Volume	41
Issue number	3
DOIs	https://doi.org/10.1086/677894
Publication status	Published - 2014
MoE publication type	A1 Journal article-refereed

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title = "The marketization of religion: Field, capital, and consumer identity",

author = "McAlexander, \{James H.\} and \{Leavenworth Dufault\}, Beth and Martin, \{Diane M.\} and Schouten, \{John W.\}",

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volume = "41",

pages = "858--875",

journal = "Journal of Consumer Research",

issn = "0093-5301",

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T1 - The marketization of religion: Field, capital, and consumer identity

AU - McAlexander, James H.

AU - Leavenworth Dufault, Beth

AU - Martin, Diane M.

AU - Schouten, John W.

PY - 2014

Y1 - 2014

UR - http://www.jstor.org/stable/10.1086/677894

U2 - 10.1086/677894

DO - 10.1086/677894

M3 - Article

SN - 0093-5301

VL - 41

SP - 858

EP - 875

JO - Journal of Consumer Research

JF - Journal of Consumer Research

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ER -