The marketization of religion: Field, capital, and consumer identity

James H. McAlexander, Beth Leavenworth Dufault, Diane M. Martin, John W. Schouten

Research output: Contribution to journalArticleScientificpeer-review

94 Citations (Scopus)
Original languageEnglish
Pages (from-to)858-875
Number of pages18
JournalJournal of Consumer Research
Issue number3
Publication statusPublished - 2014
MoE publication typeA1 Journal article-refereed

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