The Marketing Theory or Theories into Marketing?The Case for Pluralism versus Universality

M. Saren, K. Möller, J. Pels

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEMAC European Marketing Academy 37th Annual Conference, Brighton, UK, May 27-30, 2008
EditorsK.J. Perks, P. Shukla
PublisherEuropean Marketing Academy (EMAC)
ISBN (Print)1905593422
Publication statusPublished - 2008
MoE publication typeA4 Article in a conference publication

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