| Original language | English |
|---|---|
| Title of host publication | The Sage handbook of marketing theory |
| Editors | Pauline et al. Maclaran |
| Place of Publication | Thousand Oaks, Calif. |
| Publisher | SAGE Publications |
| Pages | 151-173 |
| ISBN (Print) | 978-1-84787-505-1 |
| Publication status | Published - 2009 |
| MoE publication type | A3 Part of a book or another research book |
The marketing theory or theories into marketing?Plurality of research traditions and paradigms
K. Möller, J. Pels
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
13
Citations
(Scopus)