The marketing strategy of a project-based firm: The Four Portfolios Framework

Research output: Contribution to journalArticleScientificpeer-review

54 Citations (Scopus)
152 Downloads (Pure)
Original languageEnglish
Pages (from-to)194-205
JournalIndustrial Marketing Management
Volume36
Issue number2
Publication statusPublished - 2007
MoE publication typeA1 Journal article-refereed

Keywords

  • marketing strategy
  • project marketing
  • project portfolio
  • project-based firm
  • relationship portfolio

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