The International Expansion of an Art Museum : Guggenheim's Global-Local Contexts

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Abstract

During the past decades, art museums have begun to open foreign outposts. Museums provide an interesting context to study how institutional complexity shapes internationalization. Although museums encounter strikingly similar challenges to multinational enterprises, they have largely been overlooked in international business research. Inspired by a narrative approach, we undertake a qualitative study of the internationalization of the Guggenheim Foundation. Examining the interplay between different narratives, we uncover a non-linear, irregular process of internationalization with “experimental” market entries. Our analysis shows how the Foundation’s past international market entries and heritage shaped its subsequent moves, and how its internationalization process was characterized by unpredictability and complex political negotiations where non-business actors had a powerful voice. We expand recent theorizing on non-profits as area of future research.

Details

Original languageEnglish
Title of host publicationGrowth Frontiers in International Business
Publication statusPublished - 2017
MoE publication typeA3 Part of a book or another research book
EventAcademy of International Business Conference - London, United Kingdom
Duration: 7 Apr 20169 Apr 2016
Conference number: 43

Publication series

NameAcademy of International Business
ISSN (Electronic)2662-1223

Conference

ConferenceAcademy of International Business Conference
Abbreviated titleAIB-UKI
CountryUnited Kingdom
CityLondon
Period07/04/201609/04/2016

ID: 7139209