The Interaction Between Market Orientation, Industry Environment and Business Success: Evidence from an Exporting Context

Sauna Sundqvist; Kaisu Puumalainen; Risto T. Salminen; John W. Cadogan

doi:10.1016/S1441-3582

The Interaction Between Market Orientation, Industry Environment and Business Success: Evidence from an Exporting Context

Sauna Sundqvist, Kaisu Puumalainen, Risto T. Salminen, John W. Cadogan

Not published at Aalto University

Research output: Contribution to journal › Article › Scientific › peer-review

Abstract

The present study extends the export market orientation research examining the impact of industry environment on the relationship between export market orientation and export performance using responses of 783 exporters. Our approach yields a better predictive validity for performance than earlier studies, and explains how the environment moderates the relationship.

Original language	English
Pages (from-to)	55-69
Number of pages	15
Journal	Australasian Marketing Journal
Volume	8
Issue number	1
DOIs	https://doi.org/10.1016/S1441-3582
Publication status	Published - 2000
MoE publication type	A1 Journal article-refereed

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10.1016/S1441-3582

http://www.sciencedirect.com/science/article/pii/S1441358200701856

Cite this

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title = "The Interaction Between Market Orientation, Industry Environment and Business Success: Evidence from an Exporting Context",

abstract = "The present study extends the export market orientation research examining the impact of industry environment on the relationship between export market orientation and export performance using responses of 783 exporters. Our approach yields a better predictive validity for performance than earlier studies, and explains how the environment moderates the relationship.",

author = "Sauna Sundqvist and Kaisu Puumalainen and Salminen, {Risto T.} and Cadogan, {John W.}",

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PY - 2000

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JO - Australasian Marketing Journal

JF - Australasian Marketing Journal

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The Interaction Between Market Orientation, Industry Environment and Business Success: Evidence from an Exporting Context

Abstract

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