@conference{8ab5dfdf4d1e405588a8120570ee9cc1,
title = "The Influence of Textual {\textquoteleft}Online Visual Merchandising{\textquoteright} of Eco Fashion on Consumer Response and Purchase Intention: A Cross-Cultural Study of Generation Y Consumers in Korea and Germany",
author = "Kim Minyoung and Lisa Kesper and Eunha Chun and Pekka Mattila",
year = "2014",
language = "English",
note = "Korea Scholars of Marketing Science International Conference, KSMS ; Conference date: 22-11-2014 Through 23-11-2014",
}