The Influence of Textual ‘Online Visual Merchandising’ of Eco Fashion on Consumer Response and Purchase Intention: A Cross-Cultural Study of Generation Y Consumers in Korea and Germany

Kim Minyoung, Lisa Kesper, Eunha Chun, Pekka Mattila

Research output: Contribution to conferencePaperScientificpeer-review

Original languageEnglish
Publication statusPublished - 2014
EventKorea Scholars of Marketing Science International Conference - Seoul, Korea, Republic of
Duration: 22 Nov 201423 Nov 2014

Conference

ConferenceKorea Scholars of Marketing Science International Conference
Abbreviated titleKSMS
CountryKorea, Republic of
CitySeoul
Period22/11/201423/11/2014

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