The influence of shareholder complaints on companies' product-advertising investments

Simone Wies, Arvid Hoffmann, Jaakko Aspara, Joost Pennings

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAcademy of Marketing Science Annual Conference (AMS), New Orleans, USA, May 16-19, 2012
PublisherAcademy of Marketing Science (AMS)
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication

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